Prairie College PROJECT DESCRIPTION
Content Marketing
The project was based on a funnel strategy to reach Christian students and their families on social media and bring them to the college website creating or reinforcing online relationships. We did that by using content produced by program directors, showing sports and adventures delivered by some programs and Christian content. What is unique about this project is that the target audience can taste what they will learn and start a relationship with their professors. Since education is a long-term job and sometimes expensive, sales are preceded by creating relationships.
The website has more than 80 quick videos divided into playlists and pages
Stock Video
Field interview with students
prison Bible program (documentary style)
Classes recorded in studio
Video podcasts recorded in the studio
Performances and Interviews
Performances and Interviews
KEEPING THE COMMUNITY UPTODATE AND EXPANDING COLLEGE'S SOCIAL BUBBLE
Social Media Platforms
Facebook / Instagram: top of the funnel. Here we try to attract parents and alums to the college website. Since Prairie College is centenarian, many alums can be reached just by Facebook. Instagram was used to reach potential students and their connections by using teasers and photos
LinkedIn: platform used basically to reach alums, which is important considering that donation is an income source.
Instagram: platform dedicated to current students and, by boosting posts, to reach potential students out of the College bubble.
YouTube channel: it was used to reach students and try to make content viral by them. There was also a strategy to bring people out of the College bubble by boosting videos on Google. Their subscribers doubled in 4 months.