I dedicated more than two years to this project, first conducting thorough research to grasp the client’s context and marketing requirements. Then, I structured the project into five distinct layers.
On social media platforms like Facebook, Instagram, and LinkedIn, posts and video teasers were used to attract potential clients to the leading online environments (YouTube and Website).
The YouTube channel offers educational content that enables the client to build a community of subscribers based on the company’s expertise.
Online event: live connexion between the company and their subscribers.
The website serves as the final layer of the strategy, allowing clients to research the products they desire and make purchases directly from the company.
Training System: post-sales system that certified resellers (bike fitters).
We designed two online events for European and American audiences with guests and hosts in different places across Canada.
The second season was recorded outdoor in one week, and ten episodes were produced and broadcast during three months.
The first season was recorded in the studio and following the format of a podcast.
Closing the online strategy, we developed a training system and certification process for clients who purchased the client’s products.